Redefining PR: My New Consultancy
Wow – it’s been a long time since I’ve posted here. And honestly it’s not on purpose. There’s so much I’ve wanted to share over the last year with y’all – my BIG move to San Francisco definitely comes to mind (seriously, best decision next to moving to LA in 1997!). However, I had a bigger dream that I wanted to see come to light first. And it’s finally here.
After many, many months of planning and very long nights, I am beyond ecstatic to announce that I have formed a strategic communications, marketing & branding consultancy for startups: MeekerQuinn. And yes, for those of you who know Carol Quinn, I am honored to be partnering with her. She founded her own advertising agency previously, and is an author and adjunct professor at USC. Carol is based in Los Angeles and I’m here in San Francisco. We’re in the middle of the best technologies in two extremely innovative and successful markets.
I’m sure you are asking “why form another PR agency?” First off, this is not a traditional agency. As most of you have heard from disgruntled journalists, the old PR model is no longer working when it comes to agencies and startups. Reporters are inundated with pitches in their email box and some have decided to abandon reading them altogether. Interns, not principals, are handling the most important part of public relations — connecting with journalists and telling a story in a meaningful way. More than that, actually knowing the person you are reaching out to is key. Networking and connecting in real life is no longer a “nice to have” when it comes to PR. It’s a must.
But really, this is not just a PR issue. Because PR itself is not enough. I’ve met more than a handful of startup CEOs and founders over the last year. All of them had awesome ideas and products but needed help marketing them. That’s where our saying “you have a product, now what?” came to life, because all of these meetings garnered the same end result: We need a multi-disciplined approach to our marketing and communications. Branding. Messaging. Product Feedback. Go to Market Planning. User Acquisition. Media Outreach. Digital Strategy. Evangelism. Growth. At the end of the day, these passionate entrepreneurs were looking for high-level strategists and partners in crime that were involved intimately with their business every single day.
Our goal at MeekerQuinn is to re-define how clients and agencies work together with strategies that are unconventional, unexpected, original and effective. We truly are the “un-agency”.
So, enough about us. I can’t wait to share our clients and their awesome technologies with you, starting with textPlus — the company I’ve worked for the last two years heading corporate communications. I’m passionate about both the textPlus team and product, and the future of the company. There’s no way I could start this business without having textPlus on board.
I’m excited to see many of you in Austin at SXSW Interactive this week and hear what you’ve been up to! 2013 is going to be a fabulous year indeed.